H&M looptopia

H&M collaborated with Roblox to engage Gen Z through an innovative campaign, Loooptopia, emphasizing sustainability and digital fashion.

This partnership targeted Roblox's young, environmentally conscious audience, significantly boosting user engagement with 97% new users and 587,000 visitors to Loooptopia as of June 2023.

The campaign encouraged users to engage in sustainable practices, like recycling and trading, while expressing their unique styles. Immersive Ads were key in attracting users, with a notable increase in recommendations among the 13–17 age demographic.

The initiative not only enhanced H&M's brand among Gen Z but also highlighted its commitment to sustainability, garnering attention from major publications.

Takara Studios empowers brands to thrive in Roblox through expertly crafted virtual experiences and user-generated content. Unlock new levels of audience engagement and innovation and contact us today to explore possibilities and unlock the power of play for your brand.